Comprised of journalism courses that lay a foundation for using social media platforms to research, publish and engage with audiences in numerous contexts. Social Media Engagement skills transfer to a variety of occupations, preparing students for rapidly changing online environments.
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"I didn't expect to get real experience this early, but by my sophomore year I was already working on projects that felt like actual marketing work. It made me feel confident that I'm ready for what comes next."Alex WilcoxonMarketing | Junior
The Social Media Engagement minor equips students with skills in digital content creation, analytics, and strategy. Students learn to craft compelling messages, manage online communities, and analyze engagement metrics across platforms, preparing them for dynamic roles in social media management, marketing, and digital communications.
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